Web3 gaming ecosystem visual identity built on the Aptos network
Metapixel represents NPIXEL's transition into blockchain gaming, launched in November 2022 in partnership with the Aptos network. The ecosystem delivers triple-A quality gaming experiences built on Web3 infrastructure. LUMINA designed the complete visual identity for Metapixel, establishing the brand's core design language from logo through comprehensive color and typography systems.
The brand identity serves as the foundational visual language for all Metapixel games, community assets, and promotional materials. Each design element was crafted to communicate innovation, accessibility, and the seamless integration of blockchain technology within gaming experiences.
brand philosophy
From pixels to infinite possibilities
The brand philosophy centers on the pixel as a fundamental building unit. A single pixel represents the starting point — from this atomic element, an infinite number of possibilities can be explored and created. The "N" in the Metapixel identity represents the next generation — the evolution of gaming, ownership, and community within blockchain ecosystems. This philosophy informs every visual decision, from the geometric construction of the logotype to the structural relationships within the color palette.
role
Visual Identity DesignLogo DesignColor SystemTypography Direction
logotype
Geometric construction rooted in pixel fundamentals
The Metapixel logotype was constructed from geometric primitives that echo the pixel-based philosophy. The wordmark combines sharp, angular letterforms with a distinctive pixel-inspired aesthetic. The logo is designed for scalability across applications — equally effective at large sizes on marketing materials and at small sizes in interface elements. The geometric precision ensures legibility and brand recognition across all contexts.
METAPIXEL
orange on white
METAPIXEL
white on black
METAPIXEL
white on ocean blue
METAPIXEL
dark on sunrise yellow
colour
A palette that evokes ocean depths and golden horizons
The Metapixel color system consists of two primary brand colors that work in harmony to represent the ecosystem's duality — stability and innovation. Ocean Blue anchors the brand with trust and depth, evoking the infinite possibilities of digital exploration. Sunrise Yellow brings warmth and optimism, representing the dawn of a new era in gaming. Together, these colors create visual contrast while maintaining cohesive brand identity across all applications.
METAPIXEL Ocean Blue
HEX #1a6fb5 · Endless blue waves of the sea
METAPIXEL Sunrise Yellow
HEX #f5a623 · Golden sunlight and new beginnings
typeface
Futura — timeless geometric precision
Futura was selected as the core typeface for Metapixel, providing a strong geometric foundation that aligns with the brand's pixel-first philosophy. The typeface's clean, modernist letterforms communicate technological advancement while maintaining exceptional readability. Futura's versatility across weights and scales makes it ideal for a gaming ecosystem that spans multiple platforms and media contexts.