hololive
Brand Direction

Beyond music video production, LUMINA has served as brand director for hololive English talents Ninomae Ina'nis and IRyS since 2021. The work covers full visual identity systems: logos, color palettes, streaming interfaces, and graphic design. Whether it's streaming content, merchandise, or concert visuals, every creative output starts from this brand foundation.

Each talent's identity is designed separately, reflecting their own character, lore, and personality, while staying in tune with the wider hololive ecosystem. Scalability was built in from the start: the systems hold up at high resolution for print and merchandise, and just as well in streaming overlays and social media.

Ninomae Ina'nis's brand is a visual system built on her lore as priestess of the Ancient Ones. Published on February 26, 2021, it bundles a custom vertical logotype, a four-color palette drawn from the character's visual elements, design sheets with an icon system, and streaming overlays. Across YouTube, Twitch, Twitter, and merchandise, the brand keeps one face.

IRyS's brand starts from the duality of her character: a messenger of hope standing between the divine and the infernal. Published on July 10, 2021, the system includes an emblem, a custom logotype, and a broadcasting interface. Ethereal and powerful in equal measure, it marks out the unusual place IRyS holds within hololive.

LUMINA contributed logo design to hololive Promise, the generation of five new talents that expanded the English branch. Each logo stays consistent with the wider hololive look while letting the individual character and lore show through.

The identities for Ina'nis and IRyS now travel with them everywhere: merchandise, concert visuals, fan art, community content. Because the systems balance consistency with flexibility, they keep their recognition while growing alongside the talents.