Brand direction and visual identity for hololive English talents
Beyond music video production, LUMINA has served as brand director for hololive English talents Ninomae Ina'nis and IRyS since 2021. This ongoing collaboration encompasses complete visual identity systems spanning logo design, color palettes, streaming interfaces, and graphic design elements. The brand work establishes the visual foundation upon which all other creative outputs are built, from streaming content to merchandise to concert visuals.
Each talent's visual identity is distinctly crafted to reflect their unique character, lore, and personality while maintaining cohesion within the broader hololive ecosystem. The brand systems are designed for scalability — equally functional at high resolution for print and merchandise, and optimized for streaming interfaces and social media contexts.
Ninomae Ina'nis's brand identity was designed as a complete visual system for the priestess of the Ancient Ones. Published on February 26, 2021, the identity spans a custom vertical logotype, a four-color palette derived from the character's visual elements, design sheets with icon systems, and streaming overlays. The brand establishes visual cohesion across YouTube, Twitch, Twitter, and merchandise applications.
deliverables
• Custom logotype (vertical lockup)
• Icon design (4 core symbols)
• Color system (4-color palette)
• Design sheets & guidelines
• Streaming overlays
• Pattern system
Ink Black
HEX #000000 · Primary
Ika Purple
HEX #4A4063 · Primary Brand Color
Ina Orange
HEX #D4883B · Accent
Inai Purple
HEX #D0C5E0 · Secondary
irys
Brand identity for a half-angel, half-demon messenger
IRyS's brand identity was designed to capture the duality of her character — existing between divine and infernal realms as a messenger of hope. Published on July 10, 2021, the visual system includes a distinctive emblem, custom logotype, broadcasting interface, and complete visual identity system. The brand balances ethereal and powerful aesthetics, reflecting the character's unique position in the hololive ecosystem.
deliverables
• Emblem design
• Custom logotype
• Broadcasting interface
• Visual identity system
• Color palette
• Icon system
hololive promise
Contributing to the next generation of hololive talents
LUMINA contributed logo design to the hololive Promise generation, a cohort of five new talents that expanded the English branch. The work maintains visual consistency with the broader hololive ecosystem while providing each talent with distinctive branding elements that reflect their individual character and lore.
impact
Foundational brand systems for a growing global audience
The visual identities designed for Ina'nis and IRyS have become integral to their presence across all platforms. The brand systems have been adopted for merchandise, concert visuals, fan art, and community content. The consistency and flexibility of the design systems allow them to grow with the talents while maintaining strong visual recognition. These brand identities serve as foundational visual languages that anchor all other creative output and community engagement.