A personal brand for an illustrator who paints light through warmth
a20 is a personal branding project for atwomaru — a Korean freelance illustrator known for polished, soft-hued character art with a distinctly warm sensibility. The goal was to distill the gentle, approachable quality of their illustration style into a compact visual identity that could live across digital platforms and print.
The logotype keeps things deliberately simple — lowercase, clean, and quiet — letting the illustrator's work remain the loudest voice in any context. The coral accent was drawn directly from the recurring palette warmth in their illustrations.
role
Personal BrandingVisual IdentityLogotype Design
coral on dark
dark on white
white on coral
coral on cream
symbol
A standalone mark for compact contexts
The "a" symbol works independently as a favicon, profile icon, or watermark — anywhere the full logotype would feel too heavy.
symbol — dark
symbol — light
symbol — coral
symbol — cream
colour
Warm tones drawn from the illustrator's palette
The color system was kept deliberately restrained — a single coral accent paired with neutral darks and a warm cream. The coral pulls directly from the soft, warm tones that run through atwomaru's illustration work, giving the brand an immediate visual connection to the art it represents.
a20 Coral
HEX #FA7268 · Primary Brand Color
Night
HEX #1A1A1A · Primary Dark
Cream
HEX #F5F0EB · Background / Light
Mid Grey
HEX #888888 · Secondary Text
approach
Quiet enough to let the illustrations speak
The main challenge with personal branding for an illustrator is making sure the brand doesn't compete with the artwork itself. atwomaru's illustrations have a very specific warmth — soft color gradients, clean linework, and an overall gentleness that defines everything they make. The brand needed to complement that, not overshadow it.
We tried to carry that same sensibility into the identity — keeping it minimal, letting the coral accent do most of the talking, and making sure the logotype feels like a natural signature rather than a logo imposed on top of the work.
